Irish Band U2 Strikes Partnerships to Unite Sports & Music

Boston Celtics & Notre Dame leverage their Irish brand attributes for Limited Edition U2 Vinyl Collections

It’s St. Patrick's Day… so, of course, it’s the most on-brand day for the legendary Irish rock band from Dublin — U2 — to release 'Songs of Surrender', a brand-new album comprised of 16 acoustic and reimagined recordings from their extensive catalog of hits.

Some of the colorful vinyl variations

But, wait… the green version looks like it has a Boston Celtics logo on it. Might this be the most Irish Boston collab of all-time? Are Ben Affleck and Matt Damon featured in the notes or updated lyrics somewhere?!

Upon further investigation, it appears that Notre Dame got in on the Irish cross-brand action as well…

Links

• Interscope Records store… $50 editions shipping March 27, 2023… Only 2,500 available worldwide. Notre Dame edition already sold out!

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